Having a reliable keyword tool is important, particularly if you are writing content for your websites yourself.
I have used several keyword tools over the years – both free and paid ones. A recent one that I’ve used is Wordrecon, a product by Justin Sardi and Ted Chen. I’ve been using Wordrecon for a few months now to uncover niche ideas, find suggestions for the title or keywords for my content.
What’s Different About Wordrecon? What I Like About It?
Not all keyword tools are created equal. While there are some useful features that I like about this tool, there are also others left to be desired.
One of the best features of Wordrecon, in my opinion, is that you can search for a word or phrase people are looking for in 12 different sources. Yes, not one but 12, as shown in the image taken from my Wordrecon dashboard below.
You can search for keywords that appear in the search engines (Bing, Google, Yahoo, Youtube), e-commerce sites such as Etsy and even sites like Wikipedia.
I mostly use Wordrecon for keyword suggestions for my content. But if you are into video marketing, you can also use it to get ideas for your video titles.
Training on how to use the tool is provided in video format and guides you through the proper use of the tool.
Separate from the training, there is the Tips section that provides suggestions on how you can optimize the tool for best results.
It is suggested that you use open-ended queries in your searches with the use of asterisk ‘*’. This will unlock more keyword suggestions. For instance, in the first query from the table below, instead of just typing in “buy online” in the query, you can use “buy * online”, as if asking “buy what online”.
The system then comes up with multiple suggestions on what people are looking to ‘buy online’ (in alphabetical order), including ‘buy dumbbells online’.
I appreciate that some of us are used to thinking that the more ‘niche’ we are in our keyword research, the better our chances of seeing our content gets ranked in the search engines.
However, when you are stuck with the kind of niche to go into or products to promote, keyword searches using Wordrecon can help to identify the kind of things people are interested in, items they are looking to buy or problems they are seeking solutions to.
So the idea is to start with a broad search and allow the tool to find keywords that you can whittle down later to suit your marketing focus.
Taking the example above, it gives an idea that people are looking to buy dumbbells online. Drilling down further by searching for ‘buy * (asterisk) dumbbells online’, I get :
Another feature that I like about Wordrecon is that it allows keyword searches by country. This would be good if you are doing local marketing for certain products, programs or services.
What I Don’t Like So Much?
I can’t deny that Wordrecon has its useful features. However, one important ingredient is missing in the mix.
The keyword tool does not provide the number of searches per month for a particular keyword. Therefore although you know that there are people searching for a particular keyword, you can’t tell if the word(s) is worth pursuing.
Personally, I use Wordrecon for ideas on titles of my websites’ content. Once I have identified the keywords or phrases that I could use, I would head to the Wealthy Affiliate free keyword tool to determine the number of searches for that chosen keyword and decide if it’s worth pursuing.
Some would ask why I use multiple keyword tools. To me, various tools present different strengths. The different tools that I use serve slightly different purposes for me, although the ultimate aim is to find words that people are searching for.
Do I find it redundant to be using more than one keyword tool ? Honestly, no. The reason is that having more than one tool actually allows me to determine more keyword possibilities, after beginning with a broad search. After all, keywords are the basis of a website’s content.